What do children see on CBeebies? A textual analysis of gender representation and identity on British pre-school television

Sinclair, Laura 2022. What do children see on CBeebies? A textual analysis of gender representation and identity on British pre-school television. Media Education Research Journal 11 (1) 10.5281/zenodo.6722614

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Abstract

Drawing on initial findings based on textual analysis, this paper discusses the representation of gender roles in UK pre-school public service broadcasting (PSB) television programmes, specifically aired on CBeebies. The analysis presented here is taken from the first part of a larger, multi-method doctoral study that will also undertake empirical research with children. The research asks how gendered behaviours are learned and adapted by pre-school television and aims to better understand how children learn about and adapt (or not) their behaviour to conform to (or challenge) normative gender roles represented on public service broadcasting television. The paper also emphasises the importance of the role of public service broadcast television in shaping and representing gender roles due to its prominence, popularity, and civic educational responsibilities. This research uncovers, through the textual analysis, how the biggest children’s PSB outlet represents gender and, in turn, educates children about gender

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Journalism, Media and Culture
Additional Information:	This work is published under the terms of a Creative Commons Attribution 4.0 Licence. You are free to share and adapt the material, but you must credit the original author(s) and source, provide a link to the licence, and indicate if changes are made.
ISSN:	2754-0073
Date of First Compliant Deposit:	11 July 2022
Date of Acceptance:	5 July 2022
Last Modified:	03 May 2023 11:03
URI:	https://orca.cardiff.ac.uk/id/eprint/151201

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