Lee, Zoe ORCID: https://orcid.org/0000-0001-5256-6100
2022.
Building brands for nonprofit organisations: a review of current themes and future research directions.
King, Ceridwyn and Murillo, Enrique, eds.
A Research Agenda for Brand Management,
Edward Elgar Publishing,
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Item Type: |
Book Section
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Status: |
In Press |
Schools: |
Business (Including Economics) |
Publisher: |
Edward Elgar Publishing |
Date of First Compliant Deposit: |
9 December 2022 |
Date of Acceptance: |
27 September 2022 |
Last Modified: |
16 Dec 2022 11:45 |
URI: |
https://orca.cardiff.ac.uk/id/eprint/154787 |
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