The TV format market in Latin America: trends and opportunities

Uribe-Jongbloed, Enrique ORCID: https://orcid.org/0000-0002-9415-7628 and Diez, Ethel Pis 2017. The TV format market in Latin America: trends and opportunities. International Journal of Digital Television 8 (1) , pp. 99-115. 10.1386/JDTV.8.1.99_1

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Abstract

he Latin American incursion and participation in the trade of audio-visual formats is considerably recent, and has become particularly relevant with the rise of the trade in scripted formats. The region’s expertise in telenovelas has given them an edge in this type of formats, with Argentina leading a conscious strategy to take advantage of the market that opened up following the international success of the Colombian Yo soy Betty, la fea (1999). We present here a summary of the latest developments of the format market in Latin America collected from trade magazine reports and in-depth interviews with leading figures in television production and distribution companies. Our research evinces that cultural proximity and volume of television production output are not necessarily predictors of the regional flow of scripted formats in the region.

Item Type:	Article
Date Type:	Published Online
Status:	Published
Schools:	Journalism, Media and Culture
Last Modified:	11 Jan 2023 15:00
URI:	https://orca.cardiff.ac.uk/id/eprint/154906

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