Strike a pose: luxury for sustainability

Karaosman, H., Morales-Alonso, G. and Brun, A. 2017. Strike a pose: luxury for sustainability. Gardetti, M. A., ed. Sustainable Management of Luxury, Environmental Footprints and Eco-design of Products and Processes, Singapore: Springer, pp. 145-161. (10.1007/978-981-10-2917-2_7)

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Abstract

Sustainability cannot be secured without a joint effort. From cleaner production to responsible sourcing and conscious consumption, a long-term perspective should be embarked. Accordingly, it is timely to interrogate to what extent luxury fashion could inquire more sustainable solutions and embrace sustainability. Luxury fashion could inspire and pursue quality, longevity and exclusivity in order to go confidentially towards achieving sustainability. In this vein, this chapter examines how sustainable luxury could lead to a reduction in resource consumption while authentically improving quality, and durability. What a luxury brand does today will be part of its heritage within fifty years, fostering sustainability can therefore become as equally important as the heritage. To this end, this chapter introduces sustainability and fashion paradox. Thus, a novel perspective is brought with an explanation of the degree to which luxury fashion could indeed have a positive impact on sustainability through design, local resource utilization, innovation, and longevity.

Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Publisher:	Springer
ISBN:	978-981-10-2917-2
Last Modified:	07 Jun 2023 12:45
URI:	https://orca.cardiff.ac.uk/id/eprint/155542

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