A qualitative study of parental influence on young adults? Motivations to join a brand community

Thomas, R.J. 2023. A qualitative study of parental influence on young adults? Motivations to join a brand community. Presented at: Academy of Marketing Conference 2023:From Revolution to Revolutions 3: 3, University of Birmingham, 3-6 July 2023.

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Item Type:	Conference or Workshop Item (Paper)
Status:	Unpublished
Schools:	Business (Including Economics)
Last Modified:	28 Apr 2023 14:30
URI:	https://orca.cardiff.ac.uk/id/eprint/158226

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