An empirical investigation of electronic word-of-mouth: product recall and crisis response strategy in social media

Sun, Ruiqing, Tse, Ying Kei ORCID: https://orcid.org/0000-0001-6174-0326 and Liu, Xiaohong 2023. An empirical investigation of electronic word-of-mouth: product recall and crisis response strategy in social media. Enterprise Information Systems 17 (12) , 2204331. 10.1080/17517575.2023.2204331

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Abstract

We study the role of gender in sales behaviour using 336,401 daily institutional broker transactions over two years. Female brokers appear more efficient at generating revenue than males. Their more cautious sales behaviour sees them execute fewer transactions and sell lower risk financial products to more conservative clients. Directionally supportive of literature that records higher confidence levels, trading frequency and risk taking among males, we show how female brokers contribute to more diversified and successful sales behaviour. Our findings are relevant to gender unequal financial services industry and other quantitative domains that tend to overvalue male relative to female skills.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Publisher:	Taylor and Francis Group
ISSN:	1751-7575
Date of First Compliant Deposit:	12 June 2023
Date of Acceptance:	15 April 2023
Last Modified:	10 Nov 2024 16:30
URI:	https://orca.cardiff.ac.uk/id/eprint/159026

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