Value co-creation in arts and business collaboration: integrating the end beneficiary voice

Knight, Helena ORCID: https://orcid.org/0000-0002-8537-214X, Ryan, A. and Morel, Catherine 2018. Value co-creation in arts and business collaboration: integrating the end beneficiary voice. Presented at: Academy of Marketing 17th Colloquium on Arts, Heritage, Nonprofit and Social Marketing, Birmingham, September 2018.

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Abstract

This paper outlines a study that considers value creation in arts and business collaboration. The study is positioned within the cross-sector social interactions (CSSIs) platform which assumes that (a) agents from different societal sectors, in this case nonprofit and private sectors, join forces to create multilateral benefits that are of greater value than they could achieve alone (Selsky & Parker, 2005), and (b) the legitimacy of CSSIs resides in their ability to positively impact society (Austin & Seitanidi, 2014). Moreover, the arts are specifically selected as a unique context for studying collaborative value collaboration due to the relational principle that guides artistic value creation. The broad research question that guides this study is: How does arts and business collaboration create value for society? Specifically, we examine the role of end beneficiaries in the process of collaborative value co-creation in arts and business collaboration.

Item Type:	Conference or Workshop Item (Paper)
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Last Modified:	05 Jun 2023 10:39
URI:	https://orca.cardiff.ac.uk/id/eprint/159334

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