Pitch as a recipient, channel, and context factor affecting thought reliance and persuasion

Guyer, Joshua, Brinol, Pablo, Vaughan-Johnston, Thomas, Fabrigar, Leandre, Moreno, Lorena, Paredes, Borja and Petty, Richard 2023. Pitch as a recipient, channel, and context factor affecting thought reliance and persuasion. Personality and Social Psychology Bulletin 10.1177/01461672231197547

PDF - Accepted Post-Print Version Download (473kB)

Abstract

Three experiments tested how low versus high pitch generated from sources beyond a message communicator can affect reliance on thoughts and influence recipients’ attitudes. First, participants wrote positive or negative thoughts about an exam proposal (Experiments 1, 2) or their academic abilities (Experiment 3). Then, pitch from the message recipient (Experiment 1), channel (Experiment 2), or context (Experiment 3) was manipulated to be high or low. Experiment 1 showed that when participants vocally expressed their thoughts using low (vs. high) pitch, thoughts had a greater effect on attitudes toward exams. Experiment 2 revealed low (vs. high) pitch sounds from the keyboard participants used to write their thoughts produced the same effect on thought usage. Experiment 3 demonstrated that thoughts influenced attitudes more when listed while background music was low (vs. high) Pitch can influence attitudes through a meta-cognitive thought reliance process whether emerging from the recipient, channel, or context.

Item Type:	Article
Date Type:	Published Online
Status:	In Press
Schools:	Psychology
Publisher:	SAGE Publications
ISSN:	0146-1672
Date of First Compliant Deposit:	21 August 2023
Date of Acceptance:	8 August 2023
Last Modified:	12 Nov 2024 21:15
URI:	https://orca.cardiff.ac.uk/id/eprint/161960

Actions (repository staff only)

Edit Item