Religion, social media networks and marketing opportunities: The case of British Muslim entrepreneurs

Hayder, Syed Ali, Durrani, Baseer and Colmekcioglu, Nazan 2023. Religion, social media networks and marketing opportunities: The case of British Muslim entrepreneurs. Foroudi, Panta and Cuomo, Maria Teresa, eds. Business Digitalization Corporate Identity and Reputation, Routledge, pp. 29-43. (10.4324/9781003401285-3)

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Abstract

The growing emergence of social media as a highly interactive digital platform has transformed the way that organisations identify network-based collaborative marketing opportunities. The use of social media for market penetration and brand awareness is rapidly growing, especially among ethnic businesses. Regarding the importance of ethnic business-to-business (B2B) small and medium enterprises (SMEs), it is important to understand about enhancing their corporate identity and marketing opportunities through a collaborative use of social networking sites.

Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Publisher:	Routledge
ISBN:	9781003401285
Last Modified:	20 Feb 2024 15:27
URI:	https://orca.cardiff.ac.uk/id/eprint/162355

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