There’s a time and place: Navigating omni-temporality in the place branding process

Reynolds, Laura, Peattie, Kenneth ORCID: https://orcid.org/0000-0003-3969-0531, Koenig-Lewis, Nicole ORCID: https://orcid.org/0000-0002-3931-6657 and Doering, Heike ORCID: https://orcid.org/0000-0002-4171-6107 2024. There’s a time and place: Navigating omni-temporality in the place branding process. Journal of Business Research 170 , 114308. 10.1016/j.jbusres.2023.114308

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Abstract

This paper investigates how multiple stakeholders understand and navigate the interrelationship between past, present and future time-frames through what is termed omni-temporality. Despite an interest in the phenomenon within the corporate brand heritage literature, a limited understanding persists concerning how omni-temporality shapes stakeholders’ interactions with brands and with each other. These omissions are particularly pertinent in place branding where stakeholders are well-recognised as integral to the branding process. Through case studies of two city brands, our findings reveal tensions that arise when brand stakeholders prioritise the past or strive for a more contemporaneous and future-orientated framing. We identify the ways brand stakeholders navigate these tensions by utilising six (re)framing strategies that range from the reconciliatory to the destabilising. We show how facilitating stakeholders’ expressions of diversity and dissent can produce meaningful brand exchanges, ease the challenges associated with balancing continuity alongside change, and support an iterative form of temporal agency.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General)
Uncontrolled Keywords:	Omni-temporality; Place branding; Stakeholder participation; Temporal agency; Brand management
Publisher:	Elsevier
ISSN:	0148-2963
Funders:	ESRC
Date of First Compliant Deposit:	13 October 2023
Date of Acceptance:	28 September 2023
Last Modified:	31 Oct 2023 12:53
URI:	https://orca.cardiff.ac.uk/id/eprint/163168

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