Psychological ownership and pride among battery electric vehicle owners in Wales: An investigation into sustainable transport behaviours

Mohammed, Omar 2023. Psychological ownership and pride among battery electric vehicle owners in Wales: An investigation into sustainable transport behaviours. PhD Thesis, Cardiff University. Item availability restricted.

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Abstract

Prior research has demonstrated that consumers may develop feelings of ownership and psychological attachment towards cars. However, how these come to fruition with Battery Electric Vehicles (BEVs) remains unclear despite regular interaction with technology and awareness of behaving environmentally responsible playing a key part in the ownership experience. Using the lens of Psychological Ownership (PO) this thesis aims to understand whether, and how ownership feelings towards BEVs arise, what might the consequences of these feelings be and how pride as an emotion play a role in the development and outcomes of these feelings. Focusing on BEV owners in Wales, this thesis considers feelings of PO at an individual ("mine") and collective level ("our') in the same theoretical framework, an approach that is overlooked when theorising PO. Hence, this study is among the first to assess both individual and collective PO in the same theoretical setting. This study adopts an exploratory research design, combining both qualitative and quantitative approaches using semi-structured interviews (N=24) and surveys (N=426), with existing BEV owners. The findings offer several theoretical contributions. First, this study developed and tested a comprehensive two-way model assessing individual and collective PO together and how feelings of private and public pride act as powerful motivators in changing the strengthen of these feelings and its impact on BEV ownership and moral), bridging a gap in theoretical development. Second, the study shows how in the context of BEV ownership, appropriating technology, environmental concern, and private pride (authentic and moral) act as key strategic drivers for ownership feelings to arise. Third the study shows that key outcomes for feelings of individual and collective PO in the context of BEV ownership centre around; product self-judgment (activated product related identity), word-of-mouth, and product satisfaction. Additionally, it becomes evident the development for these outcomes is strengthened by the moderating effect of public pride (hubristic and collective). Overall, this study contributes to literature on sustainable transport and to wider literature on PO, highlighting how and under what conditions IPO and CPO co-exists and shaped using feelings of pride together using a two-way conceptual model. Additionally, it presents practical implications and recommendations to policy makers and marketing practitioners on how to encourage more consumers to own BEVs.

Item Type:	Thesis (PhD)
Date Type:	Completion
Status:	Unpublished
Schools:	Schools > Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General)
Uncontrolled Keywords:	Battery Electric Vehicle Pride Individual Psychological Ownership Collective Psychological Ownership Technology appropriation Environmental concern Sustainable Transport Wales Ownership feelings Psychological attachment
Last Modified:	13 Dec 2024 02:30
URI:	https://orca.cardiff.ac.uk/id/eprint/164803

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