Examining household effects on individual Twitter adoption: A multilevel analysis based on U.K. household survey data

Liu, Shujun, Sloan, Luke ORCID: https://orcid.org/0000-0002-9458-9332, Al Baghal, Tarek, Williams, Matthew ORCID: https://orcid.org/0000-0003-2566-6063, Serôdio, Paulo and Jessop, Curtis 2024. Examining household effects on individual Twitter adoption: A multilevel analysis based on U.K. household survey data. PLoS ONE 19 (1) , e0297036. 10.1371/journal.pone.0297036

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Abstract

Previous studies mainly focused on individual-level factors that influence the adoption and usage of mobile technology and social networking sites, with little emphasis paid to the influences of household situations. Using multilevel modelling approach, this study merges household- (n1 = 1,455) and individual-level (n2 = 2,570) data in the U.K. context to investigate (a) whether a household economic capital (HEC) can affect its members’ Twitter adoption, (b) whether the influences are mediated by the member’s activity variety and self-reported efficacy with mobile technology, and (c) whether the members’ traits, including educational level, gross income and residential area, moderate the relationship between HEC and Twitter adoption. Significant direct and indirect associations were discovered between HEC and its members’ Twitter adoption. The educational level and gross income of household members moderated the influence of HEC on individuals’ Twitter adoption.

Item Type:	Article
Date Type:	Published Online
Status:	Published
Schools:	Academic & Student Support Service
Additional Information:	License information from Publisher: LICENSE 1: URL: http://creativecommons.org/licenses/by/4.0/
Publisher:	Public Library of Science
ISSN:	1932-6203
Funders:	ESRC
Date of First Compliant Deposit:	26 January 2024
Date of Acceptance:	27 December 2023
Last Modified:	16 Apr 2024 08:11
URI:	https://orca.cardiff.ac.uk/id/eprint/165839

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