Gender Washing meets Girl Power: The transnational politics of corporate-NGO partnerships for girls’ education

Walters, Rosie ORCID: https://orcid.org/0000-0002-2649-7065 2024. Gender Washing meets Girl Power: The transnational politics of corporate-NGO partnerships for girls’ education. Gardiner, Rita, Fox-Kirk, Wendy, Elliot, Carole and Stead, Valerie, eds. Genderwashing in Leadership: Power, Policies and Politics, Emerald,

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Abstract

The first two decades of the twenty-first century saw the rise of girl power discourses in international development, which argue that when girls in the Global South are given an investment to stay in school, they will lift entire communities out of poverty.  Transnational Corporations partnered with, or even founded, Non-Governmental Organisations aimed at educating girls. Yet many of these corporations face criticisms that their products, employment practices, or supply chains are harmful to girls and women. In this chapter, I employ a feminist, postcolonial and poststructuralist approach, analysing the transnational politics of corporate-NGO partnerships for girls’ education. I argue that Apple Inc.’s sponsorship of the Malala Fund and Caterpillar Inc.’s partnership with Girl Up amount to transnational forms of genderwashing, aimed primarily at alleviating the concerns of publics in the Global North, while doing little to address harm experienced by girls and women in the Global South.

Item Type:	Book Section
Status:	In Press
Schools:	Cardiff Law & Politics
Subjects:	J Political Science > JZ International relations
Publisher:	Emerald
Date of First Compliant Deposit:	29 February 2024
Last Modified:	02 Apr 2024 12:15
URI:	https://orca.cardiff.ac.uk/id/eprint/166711

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