“To Chat-GPT, or not to Chat-GPT”: Navigating the paradoxes of Generative AI in the advertising industry

Osadchaya, Elena, Marder, Ben, Yule, Jennifer, Yau, Amy ORCID: https://orcid.org/0000-0002-8782-0102, Lavertu, Laura, Stylos, Nikolaos, Oliver, Sebastian, Angell, Rob, Regt, Anouk de, Gao, Liyu, Qi, Kang, Zhang, Will, Zhang, Yiwei, Li, Jiayuan and AlRabiah, Sara 2024. “To Chat-GPT, or not to Chat-GPT”: Navigating the paradoxes of Generative AI in the advertising industry. Business Horizons Item availability restricted.

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Item Type:	Article
Date Type:	Published Online
Status:	In Press
Schools:	Business (Including Economics)
Publisher:	Elsevier
ISSN:	0007-6813
Date of First Compliant Deposit:	5 April 2024
Date of Acceptance:	1 February 2024
Last Modified:	20 Apr 2024 07:33
URI:	https://orca.cardiff.ac.uk/id/eprint/167763

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