Salamon, Errol and Saunders, Rebecca ORCID: https://orcid.org/0000-0002-9566-4744
2024.
Domination and the arts of digital resistance in social media Creator labor.
Social Media + Society
10
(3)
10.1177/20563051241269318
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Abstract
This article conducts a collaborative qualitative thematic analysis of in-depth interviews with social media content creators (N = 53) based in and/or originated from the United Kingdom. It aims to better understand how creators within one peripheral region in Northern England express their labor experiences as both practices of domination and e-resistance. The article contributes an original typology of the relationships between practices of creator domination and forms of individual or collective e-resistance, encompassing varying levels of visibility, targets, sources, and underlying motives. It develops a novel creator workers’ inquiry methodology to establish this multifaceted typology of creator e-resistance. The findings suggest that creator e-resistance should consider the relationships among practices of material, status, and ideological domination, and forms of non-resistance, individual hidden e-resistance, collective hidden e-resistance, and collective public e-resistance.
| Item Type: | Article |
|---|---|
| Date Type: | Publication |
| Status: | Published |
| Schools: | Schools > Journalism, Media and Culture |
| Publisher: | SAGE Publications |
| ISSN: | 2056-3051 |
| Funders: | Screen Industries Growth Network |
| Date of First Compliant Deposit: | 6 August 2024 |
| Date of Acceptance: | 14 June 2024 |
| Last Modified: | 06 Aug 2024 13:24 |
| URI: | https://orca.cardiff.ac.uk/id/eprint/170413 |
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