Domination and the arts of digital resistance in social media Creator labor

Salamon, Errol and Saunders, Rebecca ORCID: https://orcid.org/0000-0002-9566-4744 2024. Domination and the arts of digital resistance in social media Creator labor. Social Media + Society 10 (3) 10.1177/20563051241269318

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Abstract

This article conducts a collaborative qualitative thematic analysis of in-depth interviews with social media content creators (N = 53) based in and/or originated from the United Kingdom. It aims to better understand how creators within one peripheral region in Northern England express their labor experiences as both practices of domination and e-resistance. The article contributes an original typology of the relationships between practices of creator domination and forms of individual or collective e-resistance, encompassing varying levels of visibility, targets, sources, and underlying motives. It develops a novel creator workers’ inquiry methodology to establish this multifaceted typology of creator e-resistance. The findings suggest that creator e-resistance should consider the relationships among practices of material, status, and ideological domination, and forms of non-resistance, individual hidden e-resistance, collective hidden e-resistance, and collective public e-resistance.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Journalism, Media and Culture
Publisher:	SAGE Publications
ISSN:	2056-3051
Funders:	Screen Industries Growth Network
Date of First Compliant Deposit:	6 August 2024
Date of Acceptance:	14 June 2024
Last Modified:	06 Aug 2024 13:24
URI:	https://orca.cardiff.ac.uk/id/eprint/170413

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