Embedding the United Nations Sustainable Development Goals (SDGs) in marketing education

Voola, Ranjit, Bosangit, Carmela ORCID: https://orcid.org/0000-0002-0152-0193, Polonsky, Michael, Rosenbloom, Al and Goswami, Paromita 2024. Embedding the United Nations Sustainable Development Goals (SDGs) in marketing education. Journal of Marketing Education 46 (2) , pp. 79-83. 10.1177/02734753241244573

Preview

PDF - Accepted Post-Print Version Download (453kB) | Preview

Abstract

There have been increasing calls for the marketing discipline to proactively engage with ‘doing good’ (Stoeckl & Luedicke, 2015), with marketing clearly embedded in the United Nations Sustainable Development Goals (UN SDGs). For example, SDG 12 (Responsible Consumption and Production) is central to Marketing. These calls essentially argue that marketing should create value not just for the shareholders but also for all stakeholders, including the broader community and the natural environment. Doing good includes alleviating poverty, mitigating climate change, and increasing gender equality. For example, Chandy et al. (2021) propose the Better Marketing for a Better World approach to proactively explore how marketing can engage with societal and environmental global challenges. It has long been suggested that marketing can be harmful or helpful in addressing global challenges facing society (Kotler & Levy, 1969). In this special issue, we take the view that the inherent strengths of marketing make it a critical player in overcoming the societal challenges associated with the UN SDGs. Additionally, we think it is important for marketing to embrace a broader firm purpose that goes beyond profits (Blocker et al., 2024).

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General)
Publisher:	SAGE Publications
ISSN:	0273-4753
Date of First Compliant Deposit:	11 July 2024
Date of Acceptance:	5 April 2024
Last Modified:	31 Jul 2024 19:43
URI:	https://orca.cardiff.ac.uk/id/eprint/170500

Actions (repository staff only)

Edit Item