New moves in the “imagineering” of surf tourism: scripting wave pools

Anderson, Jon ORCID: https://orcid.org/0000-0002-6052-5154 and Stoodley, Lyndsey 2024. New moves in the “imagineering” of surf tourism: scripting wave pools. Teoros 43 (2)

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Abstract

In the twenty-first century, surfing spaces are changing. While the socio-demographics of surf-riders diversify, media spaces digitize, and craft makers innovate, a range of new sites – both natural and artificial – have emerged, around which surf-riders can tour and travel. As these changes occur, questions emerge about how these new surfing spaces will be “imagineered” by their creators into a thriving cultural geography. Drawing on existing literature which argues that modern surfing spaces have been imagineered into a “script” which has molded the practice and its geographies, this paper examines two artificial wave pools and the nature of the scripts emerging to attract surf tourists. By critically engaging with marketing information both on site and online, the paper evaluates the scripts imagineered at Surf Snowdonia (Wales) and The Wave (England) to offer new insights into the meanings, experiences, and nature of surf travel in these new surfing spaces.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Schools > Geography and Planning (GEOPL)
Additional Information:	Full Open Access article available at URL
Date of First Compliant Deposit:	31 July 2024
Date of Acceptance:	23 March 2024
Last Modified:	29 May 2025 11:15
URI:	https://orca.cardiff.ac.uk/id/eprint/171055

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