Munger, Kevin and Phillips, Joseph
2022.
Right-Wing YouTube: a supply and demand perspective.
International Journal of Press/Politics
27
(1)
, pp. 186-219.
10.1177/1940161220964767
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Abstract
YouTube is the most used social network in the United States and the only major platform that is more popular among right-leaning users. We propose the “Supply and Demand” framework for analyzing politics on YouTube, with an eye toward understanding dynamics among right-wing video producers and consumers. We discuss a number of novel technological affordances of YouTube as a platform and as a collection of videos, and how each might drive supply of or demand for extreme content. We then provide large-scale longitudinal descriptive information about the supply of and demand for conservative political content on YouTube. We demonstrate that viewership of far-right videos peaked in 2017.
Item Type: | Article |
---|---|
Date Type: | Publication |
Status: | Published |
Schools: | Cardiff Law & Politics Department of Politics and International Relations (POLIR) |
Publisher: | SAGE Publications |
ISSN: | 1940-1612 |
Date of First Compliant Deposit: | 1 September 2024 |
Date of Acceptance: | 16 September 2020 |
Last Modified: | 08 Nov 2024 03:30 |
URI: | https://orca.cardiff.ac.uk/id/eprint/171689 |
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