Right-Wing YouTube: a supply and demand perspective

Munger, Kevin and Phillips, Joseph 2022. Right-Wing YouTube: a supply and demand perspective. International Journal of Press/Politics 27 (1) , pp. 186-219. 10.1177/1940161220964767

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Abstract

YouTube is the most used social network in the United States and the only major platform that is more popular among right-leaning users. We propose the “Supply and Demand” framework for analyzing politics on YouTube, with an eye toward understanding dynamics among right-wing video producers and consumers. We discuss a number of novel technological affordances of YouTube as a platform and as a collection of videos, and how each might drive supply of or demand for extreme content. We then provide large-scale longitudinal descriptive information about the supply of and demand for conservative political content on YouTube. We demonstrate that viewership of far-right videos peaked in 2017.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Schools > Cardiff Law & Politics Schools > Department of Politics and International Relations (POLIR)
Publisher:	SAGE Publications
ISSN:	1940-1612
Date of First Compliant Deposit:	1 September 2024
Date of Acceptance:	16 September 2020
Last Modified:	08 Nov 2024 03:30
URI:	https://orca.cardiff.ac.uk/id/eprint/171689

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