La, Liqing and Jang, Seongsoo  ORCID: https://orcid.org/0000-0002-5948-0876
2024.
How signal portfolios affect success in equity-based crowdfunding: Evidence from the Chinese hotel industry.
International Journal of Hospitality Management
123
, 103938.
10.1016/j.ijhm.2024.103938
|
Preview |
PDF
- Published Version
Available under License Creative Commons Attribution. Download (778kB) | Preview |
Abstract
While most crowdfunding studies predominantly explore the success factors of reward-based crowdfunding, this research studies the efficacy of composite signal portfolios. Specifically, we investigate how bundles of substantive signals—comprising product- and firm-relevant information—and rhetorical signals—grounded in language-based information—affect the performance of equity-based hotel crowdfunding. By analyzing objective data from 512 equity crowdfunding projects within the Chinese hotel industry, our findings indicate that the combination of product- and firm-related substantive signals, such as price and team size, enhances both the amount and percentage of equity-based crowdfunding. Furthermore, our results unveil that the combination of product-related substantive (price) and rhetorical (emotional appeal) signals significantly contributes to equity-based crowdfunding success. These findings not only contribute to the existing literature on hotel crowdfunding but also offer strategic implications for equity-based crowdfunding managers in the hotel industry.
| Item Type: | Article |
|---|---|
| Date Type: | Publication |
| Status: | Published |
| Schools: | Schools > Business (Including Economics) |
| Publisher: | Elsevier |
| ISSN: | 0278-4319 |
| Date of First Compliant Deposit: | 20 September 2024 |
| Date of Acceptance: | 20 September 2024 |
| Last Modified: | 06 Nov 2024 17:19 |
| URI: | https://orca.cardiff.ac.uk/id/eprint/172309 |
Actions (repository staff only)
 |
Edit Item |
Altmetric
Altmetric