Marketing and design in the service sector enhancing customer experience

Tabari, Saloomeh ORCID: https://orcid.org/0000-0002-0645-4789, Chen, Wei and Kaldou, Stella, eds. 2024. Marketing and design in the service sector enhancing customer experience. United Kingdom: Emerald. 10.1108/9781837972760

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Abstract

Providing a practical, evidence-based vision of how to enhance and enrich customer experience through tangibles, exterior and interior design and space within the service industry. In other words, looking through the space-scape and design-scape to improve service performance to better address customer needs and desires.

Item Type:	Book
Book Type:	Edited Book
Date Type:	Publication
Status:	Published
Schools:	Schools > Business (Including Economics)
Publisher:	Emerald
ISBN:	9781837972777
Last Modified:	27 Feb 2025 15:44
URI:	https://orca.cardiff.ac.uk/id/eprint/172603

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