Perceptions and reactions towards tipping from non-tipping cultures: employees’ expectations

Scanlon, Eleanor Jayne and Tabari, Saloomeh ORCID: https://orcid.org/0000-0002-0645-4789 2024. Perceptions and reactions towards tipping from non-tipping cultures: employees’ expectations. Tabari, Saloomeh, Chen, Wei and Colmekcioglu, Nazan, eds. Consumer Behaviour in Hospitality and Tourism Contemporary Perspectives and Challenges, London: Routledge, (10.4324/9781032637778-10)

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Abstract

This chapter aims to explore employee expectations when going to work in a culture where tipping is the norm, but tipping is not received, under the circumstances that the employee does not come from a natural tipping culture. There is a gap in the literature on how employees react when tipping is not received if tipping is the norm in that culture. Therefore, this chapter attempts to investigate this issue further with a sole focus on the participants originating from a non-tipping culture. The study is based on 20 interviews among the employees who came from non-tipping culture. All participants hold a degree in hospitality management, ten of them had experience of working in a tipping culture and the other ten only worked in a non-tipping culture but desired to work in a tipping culture. The mixed sample helped researchers to do a comparison study and gain a better understanding of how both categories differ in perceptions, emotions, actions and attitudes towards receiving or not receiving tips in a known culture for tipping (tipping culture). Template analysis (TeA) was used as an analytical approach to process the data. A conceptual framework has been proposed from the findings to show the perceptions of employees and the effects of tipping for those employees who have worked in a tipping culture, those who desire to work in a tipping culture and their relationship to comprehending whether or not tipping is a good or bad culture within the service and hospitality industry.

Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Publisher:	Routledge
ISBN:	9781032637778
Last Modified:	05 Dec 2024 14:45
URI:	https://orca.cardiff.ac.uk/id/eprint/172613

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