Dismantling discomfort: How emotions deepen our understanding of troubles tourism in Northern Ireland

Cox, Eilish, Mills, Scott and Colmekcioglu, Nazan 2024. Dismantling discomfort: How emotions deepen our understanding of troubles tourism in Northern Ireland. Presented at: Academy of Marketing 2024, Cardiff, UK, 1 - 4 July 2024. Academy of Marketing Conference 2024 Paper Proceedings. Academy of Marketing, pp. 48-49.

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Abstract

Summary Statement In light of the growing popularity of ‘troubles tourism’ in Northern Ireland, this paper prompts important discussions into the emotions embodied and performed by the three main tourism stakeholders (tourists, residents and tourism industry representatives) in a region which remains socio-politically troubled, despite the 1998 Belfast Agreement. By focusing specifically on discomfort, this paper illustrates a novel insight into how ‘negative’ emotions can provide a valuable contribution to place marketing.

Item Type:	Conference or Workshop Item (Paper)
Status:	Published
Schools:	Business (Including Economics)
Publisher:	Academy of Marketing
ISBN:	978-1-3999-9060-8
Related URLs:	Organisation
Last Modified:	15 Nov 2024 16:45
URI:	https://orca.cardiff.ac.uk/id/eprint/172732

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