Consumer buying intention through apps

Herold, Poppy and Tabari, Saloomeh ORCID: https://orcid.org/0000-0002-0645-4789 2024. Consumer buying intention through apps. Tabari, S., Colmekcioglu, N. and Chen, W., eds. Emerging Trends in Consumer Behaviour in the Service Sector, Oxford: Goodfellow Publishers, (10.23912/9781915097644-5804)

Full text not available from this repository.

Abstract

Fast fashion persists as a low cost, high speed and resource intensive industry as the scale of global fast fashion continues to grow. Aiding this is the creation of mobile shopping apps that have not only simplified, but enhanced the shopping experience. In fact, fashion was the largest e-commerce segment worldwide, with a revenue of 759.5 billion dollars in 2022. Mobile commerce (m-commerce), a subset of e-commerce, is a process in which a ‘direct or indirect transaction with a monetary value is conducted through mobile devices via wireless networks’. It is coined as the fastest growing business model in the world with important implications for the fashion industry by allowing convenient purchases. Whilst research on fashion m-commerce is growing, cohesive research is lacking and there is little research into second-hand fashion m-commerce applications. Hence, this chapter will contribute to knowledge by reviewing the literature on consumer behaviour relating to fashion mobile application use. It will also investigate how this can be used to enhance the use of mobile applications that promote fast fashion alternatives. This will enable a conceptual framework to be curated that will help to increase the sustainability of the clothing sector, with recommendations of how the retail industry can benefit from developing more sustainable fast fashion alternatives through App.

Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Schools > Business (Including Economics)
Publisher:	Goodfellow Publishers
ISBN:	9781915097620
Last Modified:	04 Mar 2025 11:00
URI:	https://orca.cardiff.ac.uk/id/eprint/176594

Actions (repository staff only)

Edit Item