From carbon footprints to cultural influence: Engaging live music audiences on travel choices

Corner, Adam, Latter, Briony and Badiali, Chiara 2022. From carbon footprints to cultural influence: Engaging live music audiences on travel choices. [Project Report]. London: Julie's Bicycle. Available at: https://juliesbicycle.com/news-opinion/music-audie...

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Abstract

Just like any other sector, live music must cut its carbon footprint in line with climate targets. But one major part of this carbon footprint — how the millions of fans who attend events each year travel to and from shows — has remained stubbornly resistant to change. Unlike most other sectors, live music has highly visible cultural platforms, and audiences with shared passions and values in common. Live events can build on this unique position to connect with audiences on the travel choices they make – not only at events and festivals, but more widely. The report (kindly supported by the CAST Impact fund) is based on roundtable discussions with specialists from across the music industry, a small survey of Shambala festival audience members, and a review of climate communication research. By harnessing the cultural footprint live events have, can faster progress be made on cutting their carbon footprint?

Item Type:	Monograph (Project Report)
Date Type:	Publication
Status:	Published
Schools:	Schools > Psychology Research Institutes & Centres > Centre for Climate Change and Social Transformations (CAST)
Publisher:	Julie's Bicycle
Last Modified:	14 Mar 2025 15:15
URI:	https://orca.cardiff.ac.uk/id/eprint/176633

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