Surveying fandom: The ethics, design and use of surveys in fan studies

Bennett, Lucy ORCID: https://orcid.org/0000-0003-2264-7596 2025. Surveying fandom: The ethics, design and use of surveys in fan studies. Click, Melissa and Scott, Suzanne, eds. The Routledge Companion to Media Fandom (Second Edition), Routledge, pp. 51-59.

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Abstract

The use of surveys within fan studies is an important methodological tool which fosters the ability of a multitude of voices and articulations from fans to be gathered and analyzed. The development of the Internet and online survey software has also heightened the use of surveys by researchers, with specific groups, networks, and communities being seemingly more easily accessed and studied through utilizing this method. However, as this chapter will argue, although surveys offer many advantages for the study of fans, they raise new, and magnify old, critical issues surrounding ethics, and can pose challenging questions and limitations surrounding how to design and distribute for rich engagement, response, and representation of the fan community under study. Thus, this chapter will reflect on the use of this method within fan studies, outlining my own experiences and offering suggestions on the design and use of surveys within this field. As there are few comprehensive or specific work on survey use as a method in fan research, this chapter will provide an analytic and useful guide for fan studies scholars intending to use surveys in their scholarship.

Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Schools > Journalism, Media and Culture
Publisher:	Routledge
ISBN:	9781003373025
Last Modified:	07 Apr 2025 12:45
URI:	https://orca.cardiff.ac.uk/id/eprint/177010

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