Consumer behavior analysis as a foundation of operant behavioral economics

Foxall, Gordon ORCID: https://orcid.org/0000-0002-3572-6456, Oliveira-Castro, Jorge and Porto, Rafael 2025. Consumer behavior analysis as a foundation of operant behavioral economics. Reed, Kaplan, B. and Gilroy, S., eds. Handbook of Operant Behavioral Economics, Academic Press/Elsevier, pp. 323-345.

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Item Type:	Book Section
Date Type:	Publication
Status:	In Press
Schools:	Schools > Business (Including Economics)
Publisher:	Academic Press/Elsevier
ISBN:	978-0-323-95745-8
Last Modified:	09 Jul 2025 15:00
URI:	https://orca.cardiff.ac.uk/id/eprint/179484

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