Encouraging and enabling serious academics to become ‘engaging’: the ‘executive education as a catalyst’ approach

Lethbridge, Sarah 2025. Encouraging and enabling serious academics to become ‘engaging’: the ‘executive education as a catalyst’ approach. Abdul-Rahman, Syahirah, Vorley, Tim, Tuckerman, Lauren and Wilton, Nick, eds. How to Scale Engagement and Impact in Universities, ElgarOnline, pp. 166-175. (10.4337/9781035337439.00020)

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Abstract

Whilst Cardiff Business School (a large business school within Cardiff University, the only Welsh University in the Russell Group) has always been highly regarded in terms of the quality of its academic research, until 2013 little effort had been made to create an Executive Education function or convene an associated business community. This chapter discusses the challenges of developing engagement activity within a research-intensive organisation and how the author used Executive Education as a mechanism to catalyse broader engagement activity whilst appealing to research-led sensibilities. In conclusion, it explores the unexpected benefits of expanding this activity as part of our Public Value Mission.

Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Schools > Business (Including Economics)
Publisher:	ElgarOnline
ISBN:	9781035337422
Last Modified:	22 Jul 2025 09:15
URI:	https://orca.cardiff.ac.uk/id/eprint/179946

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