Building guests’ platform trust in peer-to-peer accommodation: socio-technical and resource-matching perspectives

La, Liqing, Xu, Feifei and Jang, Seongsoo ORCID: https://orcid.org/0000-0002-5948-0876 2025. Building guests’ platform trust in peer-to-peer accommodation: socio-technical and resource-matching perspectives. Journal of Quality Assurance in Hospitality and Tourism 10.1080/1528008X.2025.2571646

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Abstract

This study explores the antecedents of guests’ trust in peer-to-peer accommodation platforms by employing a melding perspective of socio-technical theory and resource-matching theory. The samples were collected from 306 respondents via an online survey in China. The results indicate that perceived social and cultural impacts, perceived usefulness, perceived ease-of-use, and perceived risk significantly influence guest trust. Moreover, personality traits (i.e. novelty and augmentation) are key boundary conditions for the effects of social-technical antecedents. This study enriches the understanding of consumers’ platform trust as well as provides valuable insights for platform managers to develop targeted marketing strategies.

Item Type:	Article
Date Type:	Publication
Status:	In Press
Schools:	Schools > Business (Including Economics)
Publisher:	Taylor & Francis (Routledge)
ISSN:	1528-008X
Last Modified:	29 Oct 2025 13:45
URI:	https://orca.cardiff.ac.uk/id/eprint/181971

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