Ramli, Kautsar, Prokop, Daniel  ORCID: https://orcid.org/0000-0002-6394-6149, Mawson, Suzanne, Kitagawa, Fumi, Vorley, Tim, Gherhes, Cris, Campopiano, Giovanna and Spigel, Ben
2026.
Business model innovation in the context of crisis: A qualitative longitudinal analysis.
The Journal of Technology Transfer
10.1007/s10961-025-10303-w
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Official URL: https://doi.org/10.1007/s10961-025-10303-w
Abstract
The Covid-19 pandemic highlighted the challenges firms face in engaging in Business Model Innovation (BMI) during a crisis. To better understand how and why entrepreneurial firms undertake BMI during periods of uncertainty this study employs a novel methodology to systematically identify how firms shift their business model by using qualitative longitudinal data based on 229 interviews with 85 high-growth British entrepreneurs. The findings suggest three core archetypes of BMI in crisis: Crisis Response, Crisis Enablement, and Planned Innovation. Each archetype is underpinned by specific drivers and processes that explain why and how BMI occurred.
| Item Type: | Article |
|---|---|
| Date Type: | Published Online |
| Status: | In Press |
| Schools: | Schools > Geography and Planning (GEOPL) |
| Additional Information: | RRS applied 09/02/2026 AB |
| Publisher: | Springer |
| ISSN: | 0892-9912 |
| Date of First Compliant Deposit: | 13 November 2025 |
| Date of Acceptance: | 5 November 2025 |
| Last Modified: | 09 Feb 2026 12:45 |
| URI: | https://orca.cardiff.ac.uk/id/eprint/182386 |
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