Business model innovation in the context of crisis: A qualitative longitudinal analysis

Ramli, Kautsar, Prokop, Daniel ORCID: https://orcid.org/0000-0002-6394-6149, Mawson, Suzanne, Kitagawa, Fumi, Vorley, Tim, Gherhes, Cris, Campopiano, Giovanna and Spigel, Ben 2025. Business model innovation in the context of crisis: A qualitative longitudinal analysis. The Journal of Technology Transfer Item availability restricted.

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Abstract

The Covid-19 pandemic highlighted the challenges firms face in engaging in Business Model Innovation (BMI) during a crisis. To better understand how and why entrepreneurial firms undertake BMI during periods of uncertainty this study employs a novel methodology to systematically identify how firms shift their business model by using qualitative longitudinal data based on 229 interviews with 85 high-growth British entrepreneurs. The findings suggest three core archetypes of BMI in crisis: Crisis Response, Crisis Enablement, and Planned Innovation. Each archetype is underpinned by specific drivers and processes that explain why and how BMI occurred.

Item Type:	Article
Status:	In Press
Schools:	Schools > Geography and Planning (GEOPL)
Publisher:	Springer
ISSN:	0892-9912
Date of First Compliant Deposit:	13 November 2025
Date of Acceptance:	5 November 2025
Last Modified:	13 Nov 2025 12:15
URI:	https://orca.cardiff.ac.uk/id/eprint/182386

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