Affective-cognitive matching in persuasion

Aquino, Antonio, Alparone, Francesca Romana, Haddock, Geoffrey ORCID: https://orcid.org/0000-0001-5293-2772, Maio, Gregory R. and Wolf, Lukas J. 2025. Affective-cognitive matching in persuasion. Petty, R. E., Luttrell, A. and Teeny, J. D., eds. The Handbook of Personalized Persuasion: Theory and Application, New York, USA: Routledge, pp. 47-70. (10.4324/9781003380511-5)

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Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Schools > Psychology
Publisher:	Routledge
ISBN:	9781003380511
Last Modified:	04 Dec 2025 15:30
URI:	https://orca.cardiff.ac.uk/id/eprint/182920

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