Ririchan the “Grantee Gal”: Post-feminism, social media, and the celebrification of a female fraudster in neoliberal Japan

Demelius, Yoko and Yoshida, Yutaka 2025. Ririchan the “Grantee Gal”: Post-feminism, social media, and the celebrification of a female fraudster in neoliberal Japan. Asia-Pacific Journal: Japan Focus 23 , e21. 10.1017/apj.2025.10024

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Abstract

This research note explores an iconic female fraudster, who achieved celebrity criminal status with a substantial fanbase, by analyzing her status as an empowering female figure and the sociocultural context in contemporary Japan. In due course, we attempt to fill the notable research gap regarding the phenomenon of a female fraudster becoming a “celebrity criminal” from a post-feminist perspective. By analyzing online and interview materials, this article demonstrates that the highlighted otherness in Young’s “transgressive other” (Young 2007, 2011) is hardly applicable. We shed light on instrumentalized femininity shared among young women challenging the pre-existing normative femininity in contemporary Japan.

Item Type:	Article
Date Type:	Published Online
Status:	Published
Schools:	Schools > Social Sciences (Includes Criminology and Education)
Publisher:	Cambridge University Press
Date of First Compliant Deposit:	9 December 2025
Last Modified:	09 Dec 2025 11:31
URI:	https://orca.cardiff.ac.uk/id/eprint/183034

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