Creating and expanding the worlds of the Walking Dead

Jones, Bethan 2025. Creating and expanding the worlds of the Walking Dead. Bacon, Simon, ed. The Palgrave Handbook of the Zombie, Cham, Switzerland: Palgrave Macmillan, pp. 1113-1128. (10.1007/978-3-032-05696-2_70)

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Abstract

In this chapter, I analyze the transmedia world of The Walking Dead, examining its movement across and growth within different media. I am not interested in undertaking a close reading of the each of the texts that constitute the world of The Walking Dead—something that has been done well elsewhere—but instead concentrate of what I argue are the most important elements of the franchise: the comics, The Walking Dead TV series and its various spin-offs, and the video games. I demonstrate that while The Walking Dead has become the zombie franchise par excellence, industry production practices have played a role in the development and expansion of the franchise, with different creative and commercial voices affecting the franchise’s direction.

Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Schools > Journalism, Media and Culture
Publisher:	Palgrave Macmillan
ISBN:	9783032056955
Last Modified:	07 Jan 2026 11:31
URI:	https://orca.cardiff.ac.uk/id/eprint/183650

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