DSA audits: How do platforms compare on influencer marketing disclosures?

Annabell, Taylor 2025. DSA audits: How do platforms compare on influencer marketing disclosures? [Online]. DSA Observatory website: Available at: https://dsa-observatory.eu/2025/06/02/dsa-audits-h...

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Abstract

Under the DSA, social media platforms must provide clear tools for influencers to disclose paid content. But how well do they meet this obligation—and how rigorously is compliance assessed? This post compares eight DSA audit reports on influencer marketing disclosures and finds striking inconsistencies in how audits were conducted, what was measured, and how “compliance” was defined. The findings raise broader concerns about audit transparency, platform-defined standards, and the need for clearer guidance on what adequate disclosure—and meaningful oversight—should look like.

Item Type:	Online Content
Date Type:	Published Online
Status:	Published
Schools:	Schools > Journalism, Media and Culture
Last Modified:	12 Feb 2026 16:15
URI:	https://orca.cardiff.ac.uk/id/eprint/184736

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