Looking back on the scroll back: reflections on the social media scroll back method

Moran, Claire, Renaud, Elianne, Annabell, Taylor, Yang, Fan and Robards, Brady 2024. Looking back on the scroll back: reflections on the social media scroll back method. Skoric, Marko M. and Pang, Natalie, eds. Research Handbook on Social Media and Society, Sociology, Social Policy and Education 2024, Edward Elgar Publishing, 255--269. (10.4337/9781800377059.00030)

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Abstract

The ‘social media scroll back’ (Robards & Lincoln, 2017) is a qualitative research method where a researcher and participant together ‘scroll back’ through the participant’s social media platform to co-analyse social media data. This chapter brings together four authors (Moran, Renaud, Annabell and Yang) who reflect on their use of the scroll back method in their projects. The four case studies cover a range of different research topics (identity, race, sexuality, gender, and media industries), groups of participants (migrants, women, queer femmes, and media workers), different social media platforms (Facebook, Instagram, Snapchat, and WeChat), and a variety of modes of engaging with participants (in-person and via video conferencing). Within these case studies these authors offer a set of examples as to how the scroll back method may be utilized within different research contexts and in doing so, identify some of the opportunities, challenges and limitations involved with using this method.

Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Schools > Journalism, Media and Culture
Publisher:	Edward Elgar Publishing
ISBN:	9781800377042
Last Modified:	12 Feb 2026 16:00
URI:	https://orca.cardiff.ac.uk/id/eprint/184740

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