Retail domination and consumer acculturation

Jamal, Ahmad ORCID: https://orcid.org/0000-0002-6230-4910 2025. Retail domination and consumer acculturation. Gallouj, Camal and Gallouj, Faïz, eds. The Elgar Encyclopedia of Retailing, Edward Elgar Publishing, pp. 528-531. Item availability restricted.

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Abstract

Advancements in retail infrastructure and supply chain due to globalization, migration and consumer acceptance and engagement of new technologies have significantly transformed the retailing landscape around the world. Substantial subcultures exist across Europe, USA and Australia triggering consumer acculturation which involves culture change processes and outcomes. This chapter provides an overview of retailing in the context of development of a global consumer market highlighting opportunities but also challenges to retailers in handling cultural diversity. In doing so, the chapter provides insights into consumer acculturation experiences of culturally diverse consumers and implications for retailing in multicultural retail marketplace.

Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Schools > Business (Including Economics)
Publisher:	Edward Elgar Publishing
ISBN:	9781035319695
Related URLs:	Publisher
Date of First Compliant Deposit:	3 March 2026
Date of Acceptance:	14 September 2025
Last Modified:	05 Mar 2026 11:06
URI:	https://orca.cardiff.ac.uk/id/eprint/185406

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