Retailing and Muslim consumers

Jamal, Ahmad ORCID: https://orcid.org/0000-0002-6230-4910 2025. Retailing and Muslim consumers. Gallouj, Camal and Gallouj, Faïz, eds. The Elgar Encyclopedia of Retailing, Edward Elgar Publishing, pp. 532-535. Item availability restricted.

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Abstract

The last few decades have witnessed significant changes in retail infrastructure around the globe due to advancements in new technologies, social media usage, globalization, large scale migratory movements of people across regions and countries, international travel, enhanced interactions among consumers and retail businesses causing interdependence, integration, homogenization and heterogenization of cultures. In the context of these changes, this chapter discusses and highlights the importance of targeting and connecting with Muslim consumers. In doing so, the chapter aims to provide a better understanding of Muslim consumers, their religious beliefs and values and their buying motives in the context of religious traditions and teachings of the holy Quran. The chapter discusses implications for modern retailers including their marketing communications and social responsibility agenda.

Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Schools > Business (Including Economics)
Publisher:	Edward Elgar Publishing
ISBN:	9781035319695
Related URLs:	Publisher
Date of First Compliant Deposit:	5 March 2026
Date of Acceptance:	14 September 2025
Last Modified:	05 Mar 2026 11:07
URI:	https://orca.cardiff.ac.uk/id/eprint/185407

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