Sigurdsson, Valdimar, Saevarsson, Hugi and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2009. Brand placement and consumer choice: an in-store experiment. Journal of Applied Behavior Analysis 42 (3) , pp. 741-745. 10.1901/jaba.2009.42-741 |
Official URL: http://dx.doi.org/10.1901/jaba.2009.42-741
Abstract
An in-store experiment was performed to investigate the effects of shelf placement (high, middle, low) on consumers' purchases of potato chips. Placement of potato chips on the middle shelf was associated with the highest percentage of purchases. The results confirm the importance of item placement as a factor in consumers' buying behavior.
Item Type: | Article |
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Date Type: | Publication |
Status: | Published |
Schools: | Business (Including Economics) |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HG Finance |
Uncontrolled Keywords: | consumer behavior; experimental marketing; in-store experiments; shelf placement |
Publisher: | Society for the Experimental Analysis of Behavior |
ISSN: | 0021-8855 |
Last Modified: | 19 Oct 2022 09:05 |
URI: | https://orca.cardiff.ac.uk/id/eprint/19932 |
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