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Brand placement and consumer choice: an in-store experiment

Sigurdsson, Valdimar, Saevarsson, Hugi and Foxall, Gordon Robert ORCID: 2009. Brand placement and consumer choice: an in-store experiment. Journal of Applied Behavior Analysis 42 (3) , pp. 741-745. 10.1901/jaba.2009.42-741

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An in-store experiment was performed to investigate the effects of shelf placement (high, middle, low) on consumers' purchases of potato chips. Placement of potato chips on the middle shelf was associated with the highest percentage of purchases. The results confirm the importance of item placement as a factor in consumers' buying behavior.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Uncontrolled Keywords: consumer behavior; experimental marketing; in-store experiments; shelf placement
Publisher: Society for the Experimental Analysis of Behavior
ISSN: 0021-8855
Last Modified: 19 Oct 2022 09:05

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