Strategy as discourse in a global retailer: a supplement to rationalist and interpretive accounts

Ezzamel, Mahmoud ORCID: https://orcid.org/0000-0002-3673-8440 and Willmott, Hugh ORCID: https://orcid.org/0000-0003-1321-7041 2008. Strategy as discourse in a global retailer: a supplement to rationalist and interpretive accounts. Organization Studies 29 (2) , pp. 191-217. 10.1177/0170840607082226

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Abstract

The paper contributes to a developing interest in discourse in management and organization studies. Strategizing activity is studied as an example of organizing conceived as a discursive practice. Material drawn from an intensive case study of 'StitchCo', a global retailing and manufacturing company, is deployed to analyse how strategy activity was articulated, mobilized and enacted; and, in particular, to explore how accounting practices became discursively imbued with strategic significance in ways that contributed to what the strategy discourse contrived to invoke and prescribe. Grounded in a Foucauldian power/knowledge framework, this approach is seen to offer an innovative and challenging supplement to established analyses of (strategic) management.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Schools > Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce
Uncontrolled Keywords:	Corporate strategy; Strategizing; Discourse; Power/knowledge; Restructuring; Resistance
Publisher:	Sage
ISSN:	0170-8406
Last Modified:	19 Oct 2022 09:08
URI:	https://orca.cardiff.ac.uk/id/eprint/20123

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