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Rethinking marketing

Peattie, Ken ORCID: 2010. Rethinking marketing. Cooper, Tim, ed. Longer Lasting Products: Alternatives To The Throwaway Society, Farnham, Surrey: Gower Publishing, pp. 243-272.

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Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Centre for Business Relationships, Accountability, Sustainability and Society (BRASS)
Business (Including Economics)
Sustainable Places Research Institute (PLACES)
Publisher: Gower Publishing
ISBN: 9780566088087
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Last Modified: 19 Oct 2022 09:12

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