The pragmatics of humor reception: Young people’s responses to a newspaper cartoon

El Refaie, Elisabeth ORCID: https://orcid.org/0000-0002-5928-9297 2011. The pragmatics of humor reception: Young people’s responses to a newspaper cartoon. HUMOR: International Journal of Humor Research 24 (1) , pp. 87-108. 10.1515/HUMR.2011.005

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Abstract

This paper uses the example of 25 young people's responses to a Daily Mail cartoon on the subject of gay marriage in order to explore the pragmatics of humor reception. The results indicate that the enjoyment of a multimodal joke depends to a large extent on the background knowledge, values and attitudes of the individual. If, for instance, a cartoon is too threatening to someone's core sense of identity, it is likely to create anger and alienation rather than amusement. Humor appreciation is also shown to depend on the broader socio-cultural context in which the cartoon is encountered.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	English, Communication and Philosophy
Subjects:	H Social Sciences > HT Communities. Classes. Races N Fine Arts > NC Drawing Design Illustration P Language and Literature > P Philology. Linguistics
Uncontrolled Keywords:	Gay marriage; humor reception; multimodal humor; newspaper cartoons
Publisher:	Walter de Gruyter
ISSN:	0933-1719
Last Modified:	19 Oct 2022 09:16
URI:	https://orca.cardiff.ac.uk/id/eprint/20581

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