When exporting manufacturers compete on the basis of service: Resources and marketing capabilities driving service advantage and performance

Kaleka, Anna ORCID: https://orcid.org/0000-0002-1720-5462 2011. When exporting manufacturers compete on the basis of service: Resources and marketing capabilities driving service advantage and performance. Journal of International Marketing 19 (1) , pp. 40-58. 10.1509/jimk.19.1.40

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Abstract

Because services account for an increasingly large percentage of the gross domestic product globally, achieving competitive advantage in the international markets depends to a great extent on the level of service the firm offers to its customers. Focusing on exporting manufacturers, this study draws from the resource-based view of the firm to develop and test a model of those key resources and capabilities that drive service advantage in the overseas markets. The author finds that exporting experience nurtures customer relationships and informational capabilities, and availability of finance facilitates informational and product development capabilities and enables exporters to achieve service advantage and superior venture performance in the overseas markets.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce
Publisher:	American Marketing Association
ISSN:	1069-031X
Last Modified:	19 Oct 2022 09:49
URI:	https://orca.cardiff.ac.uk/id/eprint/22305

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