Theory development in social marketing: The advantages of an eclectic approach

Tapp, A., Pressley, Ashley Mark, Collins, K. and Ellson, Tony John 2011. Theory development in social marketing: The advantages of an eclectic approach. Presented at: World Social Marketing Conference, Dublin, Ireland, 1st April 2011.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General)
Last Modified:	10 Oct 2017 14:00
URI:	https://orca.cardiff.ac.uk/id/eprint/22664

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