Memorable customer experiences: a research anthology

Lindgreen, Adam ORCID: https://orcid.org/0000-0001-7881-7350, Vanhamme, Joelle and Beverland, Michael B. 2009. Memorable customer experiences: a research anthology. Aldershot: Gower Publshing.

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Abstract

Experiential marketing changes everything! claim the management gurus, but is it really so significant that not joining this race is dangerous? This research anthology investigates different angles of experiential marketing, providing a comprehensive collection of cutting-edge theories and research delivered by companies and experienced by customers.

Item Type:	Book
Book Type:	Authored Book
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Publisher:	Gower Publshing
ISBN:	9780566088681
Last Modified:	19 Oct 2022 10:32
URI:	https://orca.cardiff.ac.uk/id/eprint/24699

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