Acculturation and isomorphism: Modeling global consumer culture

Slater, Stephanie ORCID: https://orcid.org/0000-0001-9817-3687 2009. Acculturation and isomorphism: Modeling global consumer culture. Presented at: Academy of Marketing Science 14th Biennial World Marketing Congress 2009, Oslo, Norway, 22-25 July 2009.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Schools > Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General)
Uncontrolled Keywords:	Marketing and strategy
Last Modified:	19 Oct 2022 10:32
URI:	https://orca.cardiff.ac.uk/id/eprint/24710

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