Re-examining postponement benefits: an integrated production-inventory and marketing perspective

Wong, Hartanto Wijaya and Naim, Mohamed Mohamed ORCID: https://orcid.org/0000-0003-3361-9400 2010. Re-examining postponement benefits: an integrated production-inventory and marketing perspective. Fogliatto, Flavio S. and da Silveira, Giovani J. C., eds. Mass Customization: Engineering and Managing Global Operations, Springer Series in Advanced Manufacturing, London: Springer, pp. 305-330. (10.1007/978-1-84996-489-0_15)

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Abstract

This chapter presents a new perspective to obtain a better understanding of postponement benefits. This new perspective tries to address the important alignment between the production-inventory and marketing functions, under which we are able to obtain a more complete view on how postponement may enhance firms’ profitability. We developed stylised models to capture the interactions between several factors including inventory, lead time, price and product variety. Through numerical examples we show how postponement facilitates the attainment of a higher profit as the result of improved capability in compromising product variety and delivery lead time, on top of cost savings associated with reduced inventories.

Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics) Centre for Advanced Manufacturing Systems At Cardiff (CAMSAC)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5601 Accounting T Technology > TS Manufactures
Publisher:	Springer
ISBN:	9781849964883
Related URLs:	Publisher
Last Modified:	19 Oct 2022 10:38
URI:	https://orca.cardiff.ac.uk/id/eprint/25047

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