The interactive effects of colors and products on perceptions of brand logo appropriateness

Bottomley, Paul Andrew ORCID: https://orcid.org/0000-0001-8131-6768 and Doyle, John R. 2006. The interactive effects of colors and products on perceptions of brand logo appropriateness. Marketing Theory 6 (1) , pp. 63-84. 10.1177/1470593106061263

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Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
ISSN:	14705931
Last Modified:	17 Oct 2022 09:15
URI:	https://orca.cardiff.ac.uk/id/eprint/2579

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