A proposed model of the antecedents and the consequences of consumer scepticism towards fair trade

Yousafzai, Shumaila

2011. A proposed model of the antecedents and the consequences of consumer scepticism towards fair trade. Presented at: 10th International Marketing Trends Conference, Paris, France, 20-22 January 2011.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Schools > Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory
Uncontrolled Keywords:	marketing ; strategy
Last Modified:	20 Oct 2022 07:43
URI:	https://orca.cardiff.ac.uk/id/eprint/26142

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