Yousafzai, Shumaila ![]() |
Abstract
Individual’s personality has a significant influence on the adoption and use of new technologies. The core premise of this study is that personality traits (technology readiness, gender, age) form the foundation for beliefs (perceived usefulness, perceived ease of use) of how technology should work and thus indirectly affect the intentions to use and the actual adoption behaviours. The results of an empirical study, with 441 internet banking users, shows that technology readiness and demographics moderate the relationship between perceived usefulness and intention such that the relationship was stronger for male, young, and high techno-ready (explorers and pioneers) respondents. Similarly, the relationship between perceived ease of use and intention was significant for female, older, and techno-resistant respondents (paranoids and laggards). The main practical implication is that as banks continue to expand their online service offerings, managers must recognize that these services exist to serve customers and, therefore, their design must be matched to customers’ needs and characteristics
Item Type: | Conference or Workshop Item (Paper) |
---|---|
Date Type: | Completion |
Status: | Unpublished |
Schools: | Business (Including Economics) |
Subjects: | H Social Sciences > HG Finance |
Uncontrolled Keywords: | Marketing and strategy |
Related URLs: | |
Last Modified: | 20 Oct 2022 07:43 |
URI: | https://orca.cardiff.ac.uk/id/eprint/26150 |
Actions (repository staff only)
![]() |
Edit Item |