The behavioral ecology of brand choice: How and what do consumers maximize?

James, Victoria Kate and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2003. The behavioral ecology of brand choice: How and what do consumers maximize? Psychology and Marketing 20 (9) , pp. 811-836. 10.1002/mar.10098

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Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
ISSN:	15206793
Last Modified:	17 Oct 2022 09:18
URI:	https://orca.cardiff.ac.uk/id/eprint/2695

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